- Client
- LIDS
- Role
- Creative Direction & Development
- Timeline
- 30 days
- Year
- 2023
- Category
- Campaign
Overview
LIDS “They Gave Us Game” was a campaign experience, not a long-lived product app. What we still have locally is campaign creative plus trivia/game HTML from the Franchise Sports × LIDS harvest — including Harlem Globetrotters trivia tooling and score graphics. We do not invent visitor counts or “viral” lift.
Why
Retail campaign noise is brutal. LIDS needed “They Gave Us Game” to feel like an event, not a homepage banner. The microsite is how a product launch becomes a destination people play — trivia, scores, campaign creative — instead of a takeover they skip.
What we still have is the Franchise Sports × LIDS harvest: trivia HTML, score graphics, Globetrotters tooling, and the campaign still. That is a campaign, not a long-lived consumer app. We do not invent visitor counts or “viral” lift.
The challenge
LIDS needed a launch that stood out in a crowded retail calendar. The brief was an event, not a banner — and not a multi-month game title.
What made it hard
- Retail campaign noise: the drop had to feel like an event, not a homepage banner.
- Interactive trivia had to ship inside a campaign window, not a six-month game studio.
- No long-lived app repo in PROJECTS — the archive is the proof we have.
Approach
Custom campaign web plus playable trivia/game moments. The engagement timeline in our records is a 30-day sprint; that is the delivery window we logged, not a traffic result. Share-friendly play sits inside the microsite so the launch has a reason to come back.
Process
- Campaign concept: “They Gave Us Game” as a destination, not a takeover recap.
- Trivia / play: Interactive HTML games and score surfaces from the Franchise Sports harvest.
- Launch surface: Microsite + creative stills — no invented unique-visitor metric.
What we built
- Campaign microsite: A dedicated launch experience instead of a homepage takeover.
- Trivia / game moments: Harvest includes playable trivia HTML, score graphics, and Globetrotters tooling.
- Campaign creative: “They Gave Us Game” graphic system in the case-study library.
- Compressed sprint: Logged as a 30-day engagement — a timeline, not a performance claim.
How it was built
Custom campaign web plus playable trivia/game moments from the harvest. Our records log a 30-day engagement window — that is the sprint we billed, not a traffic result.
Share-friendly play sits inside the microsite so the launch has a reason to come back without becoming a six-month game studio. Analytics may have existed on the drop; we do not republish unverified unique-visitor numbers.
Stack
- Custom campaign web: Microsite + interactive UX
- Trivia HTML: Franchise Sports × LIDS harvest
Outcomes
- Campaign: They Gave Us Game
- Trivia: Playable harvest assets
- Custom: Not a theme takeover
- Sprint: Logged 30-day engagement
Wins
- Custom campaign destination instead of a theme takeover.
- Playable trivia/game assets still in the Franchise Sports harvest.
- “They Gave Us Game” creative system in the case-study library.
- Logged 30-day sprint — a timeline, not a performance claim.
Hard parts
- Event, not a banner: The microsite had to feel like a destination in a crowded retail calendar.
- Play without a game studio: Trivia and scores had to ship inside a campaign window, not as a full entertainment title.
- Honest archive: HTML games and stills are the proof. We do not dress them up as a DAU product or a viral spike.
Services
- Campaign Strategy
- Web Design
- Interactive Experience
- Analytics