- Client
- Nano Genesis Labs
- Role
- Shopify Design & Product Design
- Timeline
- Project engagement
- Year
- 2025
- Category
- E-Commerce
Overview
Nano Genesis Labs is a science-driven supplement brand (Carbon 60 / C60, Mind and Body lines, drops, inhalers). Our work covered product design, packaging, and the Shopify storefront UX on a custom theme. Live: nanogenesislabs.com.
Why
Patented water-soluble Carbon 60 is easy to make feel clinical or gimmicky. Nano Genesis Labs needed a Shopify presence that could explain C60 in a wellness register and merchandise Mind vs Body lines, drops, inhalers, and nutrition without looking like a lab PDF.
Relevant to science-led CPG. Packaging and 3D/product assets live in the design vault alongside theme work. Live: nanogenesislabs.com.
The challenge
Nano Genesis needed a Shopify presence that could explain water-soluble Carbon 60 without feeling clinical — and merchandise drops, inhalers, and nutrition for performance-minded customers.
What made it hard
- Patented water-soluble C60 is easy to make feel clinical or gimmicky.
- Mind vs Body merchandising needed a structure shoppers could scan.
- PDPs for drops, inhalers, and nutrition had to convert without looking like a lab PDF.
Approach
Shopify UX and product design: hero storytelling, dual-line navigation, featured grids, conversion-minded PDPs. Packaging and 3D/product assets live in the design vault.
Process
- Story: C60 science in a wellness register, not a white paper.
- IA: Mind / Body merchandising.
- PDP: Drops, inhalers, functional nutrition.
What we built
- Shopify storefront UX: Premium wellness commerce, not a default theme dump.
- Mind / Body lines: Navigation and grids that make a growing catalog scannable.
- Product storytelling: PDP structure for drops, inhalers, and nutrition with science in the background.
- Packaging / product design: Physical and 3D assets in the NGL vault alongside the theme work.
How it was built
Shopify UX and product design on a custom theme. Hero storytelling, dual-line navigation, featured grids, conversion-minded PDPs, alongside packaging and product design.
PDP structure for drops, inhalers, and functional nutrition with science in the background. Mind / Body merchandising so a growing catalog stays scannable.
Stack
- Shopify: Wellness storefront
- Product design: Packaging + PDP UX
Outcomes
- Shopify: Wellness storefront
- C60: Nano-tech product story
- Mind + Body: Dual merchandising
- Live: nanogenesislabs.com
Wins
- Shopify storefront UX for a science-led wellness brand.
- Mind / Body merchandising and navigation.
- PDPs for drops, inhalers, and nutrition that hold science and conversion together.
- Packaging / 3D product design in the same engagement, live at nanogenesislabs.com.
Hard parts
- Clinical vs gimmick: C60 had to read as wellness, not a white paper or a miracle ad.
- Two lines: Mind vs Body needed structure shoppers can scan as the catalog grows.
- PDP types: Drops, inhalers, and nutrition do not share one layout. Each needed a conversion path.
Services
- Shopify Storefront UX & Visual Design
- Product Page & Collection Layouts
- Mind / Body Product Line Merchandising
- Brand-Forward Wellness Storytelling
- Conversion-Focused PDP Structure
“Trevor is easy to work with and did a nice job. It's nice to find someone who will put in the effort.”